Healthcare Sales Lion™
Your health is my passion
WHY THIS INSTITUTION EXISTS
I help my clients build healthy habits, feel better, and find what works for them.
Healthcare capital equipment sales don’t fail because of weak products or undertrained sales teams.
They fail because selling complexity has outpaced buying intelligence.
Across hospitals, dental chains, and healthcare systems, buying decisions are no longer linear.
They are shaped by clinical risk, procurement politics, financial scrutiny, and executive accountability — often simultaneously.
Most sales organizations still operate with:
- Legacy distributor-led playbooks
- Feature-heavy selling
- Fragmented stakeholder understanding
The result:
- Long, unpredictable sales cycles
- Deals stalling after demos
- Heavy discounting to force closure
- Internal blame when decisions fail
WHAT WE ACTUALLY DO
Healthcare Sales Lion™ is a sales intelligence institution focused on complex B2B healthcare buying environments.
We don’t train salespeople to talk better.
We help organizations understand how buying decisions truly happen — and align their sales architecture accordingly.
Our work sits at the intersection of:
- Healthcare buying psychology
- Capital equipment GTM strategy
- Multi-stakeholder decision dynamics
- Executive risk and accountability
THE DIFFERENCE
This is where authority is silently asserted
Most Sales Advisors Focus On
- Skills
- Scripts
- Motivation
- CRM Optimization
We Focus On
- Decision Risk
- Power Dynamics
- Political Friction
- Executive Safety
All Strategic Engagements Are Anchored in a Proprietary Framework
Our work is grounded in a structured intelligence system designed to surface how complex healthcare buying decisions actually happen — long before outcomes are visible.
HCBI™ — Healthcare Capital Buying Intelligence System
A structured intelligence architecture that decodes the hidden mechanics of executive decision-making — beyond formal processes, stated criteria, and surface-level conversations.
- Who truly influences decisions behind the scenes
- Where deals silently break down before objections appear
- Why stakeholders delay, deflect, or disengage
- How leaders seek certainty before committing
Dr. Vijay Viraj
Founder & Chief Architect — Healthcare Sales Lion™
Dr. Vijay Viraj brings over 15+ years of cross-functional experience across
healthcare operations, capital equipment sales, go-to-market strategy,
and sales leadership development. His work is grounded in a deep,
first-hand understanding of how decisions are made — and avoided —
inside healthcare institutions.
Today, his role is not that of a trainer, but of a strategic advisor and
system architect, working with leadership teams responsible for
complex, high-risk revenue outcomes.
Who We Work With
- Global & regional healthcare OEMs
- Dental and medical capital equipment companies
- Sales leadership teams with revenue accountability
- Organizations navigating complex buying environments
We Do Not Engage In
- Generic sales training
- Open enrollment programs
- Mass-market certifications
92%
Happiness Rate
My clients report feeling happier more energized after completing their coaching program. health and wellness.
88%
Success in Habit Formation
Clients successfully adopt and sustain healthy habits over the long term, thanks to tailored strategies and consistent support.
82%
Improved Nutrition Knowledge
Clients leave the program with a deeper understanding of nutrition and how to make better food choices.
Why work with me
Choosing me as your health coach means choosing a partner who is dedicated to your success. I stay current with the latest research and trends in nutrition to provide you with evidence-based advice. My approach is compassionate, non-judgmental, and focused on helping you find what works best for you.
